Better Life Program, LLC (“Company,” “The Divorce Guide,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit thedivorce.guide, use Haven (our AI-powered divorce preparation assistant), or otherwise access or use our services (collectively, the “Service”).

By using the Service, you agree to the practices described in this Privacy Policy. This Policy is incorporated into and subject to our Terms of Use.

1. Information We Collect

We collect information in the following categories:

A. Information You Provide Directly

• Account information (name, email address, password — authentication managed by Clerk)
• Divorce-related content and documents you upload or enter (financial summaries, checklists, prompts, chat conversations with Haven, etc.)
• Support communications
• Payment information (processed by Stripe — we do not store full credit card details)

B. Automatically Collected Information

• Usage data (features used, pages visited, time spent)
• Device and browser information (IP address, device type, operating system, browser type)
• Cookies and similar technologies (for authentication, analytics, and advertising — see Section 3)

C. Information from Third Parties

• Limited information from Clerk (authentication), Stripe (payment processing), or other providers when you sign up or make a purchase.

We do not knowingly collect information from children under 18. The Service is intended for adults only.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service, including powering Haven’s AI responses
• Process subscriptions and payments
• Respond to your inquiries and provide customer support
• Send important Service-related communications (transactional emails, subscription notices)
• Deliver, measure, and optimize advertising campaigns (see Section 3)
• Detect and prevent fraud, abuse, and security incidents
• Generate aggregated, anonymized, or de-identified insights for analytics and service improvement
• Comply with legal obligations

Important Note on AI Training: At this time, we do not use your individual conversations or uploaded content to train artificial intelligence models. If we ever change this practice, we will update this Privacy Policy and seek your affirmative consent where required by law.

3. Advertising and Tracking Technologies

We use the following tracking and advertising technologies on the Service:

Google Analytics (GA4)

We use Google Analytics to collect aggregated data about how users interact with the Service (pages visited, session duration, device type). Google Analytics sets cookies on your browser to track this information. You can opt out by installing the Google Analytics Opt-Out Browser Add-On.

Meta Pixel (Facebook Pixel)

We use the Meta Pixel to measure the effectiveness of our advertising, track conversions (such as account sign-ups), and build Custom Audiences and lookalike audiences for advertising campaigns on Meta platforms (Facebook, Instagram). The Meta Pixel may collect your IP address, browser information, and actions you take on our website and share that data with Meta Platforms, Inc.

To manage your Meta ad preferences or opt out of interest-based advertising by Meta, visit your Meta Ad Preferences or use the Digital Advertising Alliance opt-out tool.

Vercel Analytics

We use Vercel Analytics for privacy-friendly performance monitoring. Vercel Analytics does not use cookies and does not collect personally identifiable information.

California Users — Right to Opt Out of Sharing

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to opt out of the “sharing” of their personal information for cross-context behavioral advertising. Our use of Meta Pixel for audience building may constitute “sharing” under California law.

To exercise your right to opt out, you may: (1) use the Meta Ad Preferences opt-out link above; (2) enable a browser-based Global Privacy Control (GPC) signal, which we will honor to the extent required by law; or (3) contact us at support@thedivorce.guide with the subject line “California Privacy Opt-Out.”

4. Sharing Your Information

With Service Providers

We work with trusted third-party providers who assist with:

• Authentication (Clerk)
• AI model providers (Anthropic, OpenAI)
• Payment processing (Stripe)
• Cloud hosting and infrastructure
• Analytics (Google Analytics, Vercel Analytics)
• Advertising (Meta Platforms, Inc.)
• Security tools

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

For Legal Reasons

We may disclose information if required by law, subpoena, court order, or to protect the rights, property, or safety of the Company, our users, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your personal information becomes subject to a materially different privacy policy.

Aggregated or De-identified Data

We may share aggregated, anonymized, or de-identified information publicly or with partners for research, benchmarking, or marketing purposes. This data cannot reasonably be used to identify you.

We do not sell your personal information.

5. Data Retention

• Active account data is retained while your account is open.
• Upon cancellation of your subscription, we may retain your data for up to sixty (60) days, after which it may be permanently deleted.
• You may request deletion of your account and personal data at any time by contacting support@thedivorce.guide.
• Certain data may be retained longer if required by law or for legitimate business purposes (e.g., fraud prevention, accounting records).

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access the personal information we hold about you
• Correct inaccurate information
• Request deletion of your information
• Opt out of the sharing of personal information for cross-context behavioral advertising (see Section 3)
• Data portability (where applicable under applicable law)

To exercise these rights, email support@thedivorce.guide. We will respond within thirty (30) days.

California Residents

California residents may have additional rights under the CCPA/CPRA, including the right to know the categories of personal information collected and disclosed, the right to opt out of sharing for advertising purposes (see Section 3), and the right to non-discrimination for exercising privacy rights.

Cookies

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features of the Service.

Subscription Cancellation

You may cancel your subscription at any time through your account settings.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including encryption in transit (TLS) and access controls. However, no security system is perfect, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

8. Sensitive Information

We strongly recommend that you do not upload highly sensitive information (such as Social Security numbers, full bank account numbers, medical records, or passwords) unless absolutely necessary for specific Service features. For information involving minor children, please provide only the minimum data required.

9. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

10. International Users

The Service is primarily intended for users in the United States. If you access the Service from outside the United States, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your jurisdiction. By using the Service, you consent to this transfer.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated Policy on the Service and updating the “Last Updated” date. Your continued use of the Service after changes become effective constitutes your acceptance of the revised Policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Better Life Program, LLC DBA The Divorce Guide
P.O. Box 729
Nokomis, Florida 34274
Email: support@thedivorce.guide